Our series „Interviewing Bloggers and Decision Makers“ continues: In early 2014 we started asking questions on the topic of Blogger Relations to featured bloggers and company spokesmen. As we go along, the answers of both sides will result in important insights on how bloggers and companies can move closer together. This series‘ goal is to capture a status quo of Blogger Relations in the year 2014.
„Blogger“ is a placeholder – it can be influencers of various platforms (bloggers, vloggers, instagramers, twitterati, pinteresters etc.).
You will find a list of previous interviews further down below.
We gladly accept recommendations of guest authors, under firstname.lastname@example.org
Part 18 of the series: Paul Johnson, founder of A Luxury Travel Blog.
Please find the German version of the interview here.
Yes, on a daily basis.
A huge range of travel-related encounters that take me to all corners of the globe and enjoying all manner of experiences – working with tourist boards, travel companies, hotels, airlines, car manufacturers, retailers, etc.
Assuming that they work for free. The top bloggers are key influencers because they are doing what they do full time. It isn’t just a hobby for them, but their livelihood.
I would try to personalise things. Get to know the blogger. Don’t send them unsolicited press releases but build relationships and get to the bottom of what it is they’re looking for.
If they send you guidelines on how to pitch to them, make sure you read them and adhere to them to the letter. It can be very frustrating telling a company what you need from them in order to work with them, and then having that completely ignored.
The immediacy with which they can work, their ability to adapt to a project’s requirements, and the level of reach that they can sometimes achieve.
Some blogs just don’t have the traffic and reach to deliver results.
They have turned journalism completely on its head, increasing the level of interactivity between writer and readers.
I see the number of bloggers continuing to increase, and demand for the top bloggers growing.
Home in on bloggers who are not only influential but are also a good match for your niche.